The importance of translation services in the Funeral business

In order to be able to build strong relationships with your customers, you need to be able to communicate with them. In 2011 the ONS carried out a Census focusing on what languages people speak, it found that 4.2 million people over the age of three spoke another language other than English as their main language. Of those 4.2 million people 762,000 could not speak English well and 138,000 could not speak English at all. With our countries demographic changing and local communities becoming more diverse the need for translation services has increased. By using translation services you will be able to maintain strong ties with communities in your area. Furthermore when someone passes away abroad you may need to liaise with funeral directors in other countries.

You’ll find below some reasons why translation services could prove beneficial to your business.

Understand the client’s needs and expectations

In order to build a successful relationship with your client, you need to be able to understand their needs and their expectations. With heightened emotions miss communication can happen, with clients who speak/understand little or no English this can make the situation even harder for funeral arrangers. This is why it is essential to understand the clients native tongue. This understanding can help you work together with your client for a more successful relationship.

Clear communication with partners abroad

Typically when  people think of translation services they think of the translation of conversations, this isn’t always the case now a days with the rise of technology emails are a common form of communicating to each other. Now you could use Google to translate messages but this is not reliable as often words have various meanings and you could end up with a message that does not make sense. As well as emails you may have forms that need translating such as embalming forms so accuracy is very important. With translation services the documents will be translated by someone who understands the language.

Represent your partners brand

If you have partnerships with funeral directors abroad they will expect you to represent their business in the best and most positive way possible and this is only possible by understanding the brand. With the right translation services, you will be able to show to your partner that you know what their brand is about and this puts you in a better position to be able to represent them.

Expand services

The ultimate aim of most businesses is to expand from local to national then from national to global. In the world of funerals you will not be looking to get your name out in other countries as a trusted partner for organising repatriations. To do this you need to be able to understand overseas clients. It’s not really enough just to understand bits and pieces of the language, you need to be able to understand it conversationally. You can stay ahead of your competitors by being able to communicate in different languages and you may gain more business as a result.

We can provide translators who cover up to 85 languages and we will provide professional and exceptional customer service at all times. Contact us today to find out more about our telephone answering service.